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QPR NOW

Brand new website giving updates and news on Queens Park Rangers. Just that something extra for the fans that don’t use twitter and want to stay in touch with what is going on at the club in a easy to use site. Check it out at QPR NOW. The site pulls from Twitter, Instagram, facebook, youtube and RSS feeds.

Initial Development of Wimborne.net complete

wimborne business directory and guideWimborne is a small town of 6000 people just outside Poole on the South coast of the uk. The site is a business directory built on Wordpress. It will be built out with content in the coming months. The layout is similar to iBournemouth.com, however the site is far simpler and way faster.

I have been looking for a simple way of developing my Geo domains and this theme seems to be the easy answer. I will see how this goes and perhaps roll it out onto Ormskirk.org in the  future.

Check it out here.

Why I Think You Need to Know About SEO when Selling Domains

Not every buyer needs your domain for improving the likelihood that the domain will rank in the search engines. They may be buying the domain to:

  • Create a brand
  • Protect their brand or presence in search. For example Burger King buying Burger.com even if they never plan to develop.
  • As an investment

However you may need to show an end user why they need to buy your domain for SEO reasons or just get an idea of the domains SEO benefits for valuing the domain. Here are some benefits of exact match keyword domains that might be useful for selling your domains:

  • The big one! An “algorithmic relevancy boost in Google” or greater likelihood of ranking for the keywords in the domain
  • Find out how much the keyword/s are searched for with google keyword tool. If the your client uses adwords you might be able to pursuade them that it will save them serious money if they get a #1 position. A formula I use is: (estimated monthly search for keyword term x 0.5 for 50% clickthrough rate) x Cost per click = traffic value in adwords terms per month of a #1 position.
  • Anchor text – More likely to get you keywords as the anchor text in the links to your site. Big SEO benefits.
  • Decreased adwords costs – Costs to advertise on Google adwords are reduced because your site is more relevant to the keywords you are bidding on.
  • Increased clickthrough rate on adwords – Users are more likely to click on your ads as they are more relevant. For example when looking for a kayak are you more likely to click on Kayak.com or FeelFree.com/Kayak?
  • Increased click through rate – More bold writing on the search engine results page means more people will choose your listing in the search results.
  • Sitelinks – Increased likelihood of getting sitelinks below your description further pushing your competitors down the search listings.
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Exact Match Keyword Domains and 13 Reasons Why You Should Have One!

So here’s a cracking video highlighting some of the advantages of exact match keyword domains. I will try to list as many reasons as possible to use/buy exact match domains for your company or web venture that I can.

Brandability – Strengthen or create a brand using a domain e.g. Hotels.com

SEO benefits – You will rank higher for those keywords, I don’t think anyone will deny that. To put it another way you will get an “algorithmic relevancy boost in Google”

Sitelinks – Increased likelihood of getting sitelinks below your description further pushing your competitors down the search listings.

Type in traffic – |Some people type the domian into the address bar, especially if your domain is a .com or .co.uk.

Anchor text – More likely to get you keywords as the anchor text in the links to your site. Big SEO benefits.

Decreased adwords costs – Costs to advertise on Google adwords are reduced because your site is more relevant to the keywords you are bidding on.

Increased clickthrough rate on adwords – Users are more likely to click on your ads as they are more relevant. For example when looking for a kayak are you more likely to click on Kayak.com or FeelFree.com/Kayak?

It’s an investment -  Unlike spending money on adwords! Historically domains have increased in value over time as more and more domains get taken, and the internet grows. As the knowledge of the value domains have for SEO and SEM  increases, so will values.

Shut out competition -  Stop your competitors having the advantage that you have.

Increased creditability – A great domain has more  credibility. For example CreditCards.com has more credability than MonsterCreditCards.com

Increased click through rate – More bold writing on the search engine results page means more people will choose your listing in the search results.

Email – You can use your domain i.e. leo@mydomain.com (more professional)

Shorter domains – easier to say, easier to remember, looks better in print and easier to type on your mobile(a fast growing area).

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Link Building for SEO Basics

Some Link building basics by Wiley Reynolds:

-Go for more links rather than fewer. You never know what may happen to those few links.

-How many outward links are on the page you are getting a link from? The fewer the better!

-Don’t get duped. Make sure the link you’ve got is followed and the page is indexed.

-Try to get the link anchor changed to your keywords.

-Find out the Page Rank of sites linking to competitors using a firefox add-on(I use SEO Link analysis) so you know who to target a link from.

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Keyword Research for SEO, Part 2

Part 2 of Wiley Reynolds’ video on keyword research for SEO. In this video Wiley Reynolds highlights the difference in terms people might be searching for to find a product or service. Think about who might be typing that term into google. Is it a term that would be typed by someone who is looking to buy or just research, someone who knows about the area of interest or a newbie.

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Keyword research for SEO

Keyword research for  SEO. Some key points:

-Start looking for what others are searching for not what you think people are searching for.

-Overture doesn’t discern between singular and plural.

-Start research broad.

-Use google trends to work out if the singular or plural is searched more.

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Building Site Search Architecture for SEO, Part 2

Part 2 of 2. Wiley Reynolds continues to talk about optimizing search architecture.

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Building Site Search Architecture for SEO, Part 1

Video from Wil Reynolds introducing how site architecture effects search engine optimization. A little dated but covers the basics well, so that mistakes aren’t made.

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Search Engine Optimization Best Practice

A short video by Wil Reynolds at the Affiliate summit about SEO basics. He quickly summerizes some basics do’s and don’ts, particularly highlighting:

Do’s

-Keyword Research(large scale)

-Use press releases to get links on authoratative sites

Don’ts

-Try to rank for single keywords

-Submit your site to every directory going

-Image alt tags have little SEO benefit

-Keyword meta tag has no SEO benefit. It also gives away to your competitors what keywords you are bidding on!

-Keyword density analysis

Domain Investment Articles

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Why I Think You Need to Know About SEO when Selling Domains

Not every buyer needs your domain for improving the likelihood that the domain will rank in the search engines. They may be buying the domain to:

Create a brand
Protect their brand or presence in search. For example Burger King buying Burger.com even if they never plan to develop.
As an investment

However you may need to show an [...]

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New Google Adsense featured Ads Good for Domainers?

Today I noticed an article on searchengineland.com which shows featured google adsense ads. They are experimental, who knows if they will ever be introduced. These ads have gold stars next to them and are probably because the ad is contextually more relevant to the keywords entered into google.
So if exact match domains are helping your [...]

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Domainer Bookmarks

As this is my first post I wanted to share with you my Domaining  Bookmarks collection. I have spent much time compiling my domain name bookmarks, so I thought I’d create a easy to use website  with many domainer relevant links.
The idea was that it could be used as a homepage for domainers (after all [...]

RSSTwitter: namespinners

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