So here’s a cracking video highlighting some of the advantages of exact match keyword domains. I will try to list as many reasons as possible to use/buy exact match domains for your company or web venture that I can.
Brandability – Strengthen or create a brand using a domain e.g. Hotels.com
SEO benefits – You will rank higher for those keywords, I don’t think anyone will deny that. To put it another way you will get an “algorithmic relevancy boost in Google”
Sitelinks – Increased likelihood of getting sitelinks below your description further pushing your competitors down the search listings.
Type in traffic – |Some people type the domian into the address bar, especially if your domain is a .com or .co.uk.
Anchor text – More likely to get you keywords as the anchor text in the links to your site. Big SEO benefits.
Decreased adwords costs – Costs to advertise on Google adwords are reduced because your site is more relevant to the keywords you are bidding on.
Increased clickthrough rate on adwords – Users are more likely to click on your ads as they are more relevant. For example when looking for a kayak are you more likely to click on Kayak.com or FeelFree.com/Kayak?
It’s an investment - Unlike spending money on adwords! Historically domains have increased in value over time as more and more domains get taken, and the internet grows. As the knowledge of the value domains have for SEO and SEM increases, so will values.
Shut out competition - Stop your competitors having the advantage that you have.
Increased creditability – A great domain has more credibility. For example CreditCards.com has more credability than MonsterCreditCards.com
Increased click through rate – More bold writing on the search engine results page means more people will choose your listing in the search results.
Email – You can use your domain i.e. email@example.com (more professional)
Shorter domains – easier to say, easier to remember, looks better in print and easier to type on your mobile(a fast growing area).