So here’s a cracking video highlighting some of the advantages of exact match keyword domains. I will try to list as many reasons as possible to use/buy exact match domains for your company or web venture that I can.

Brandability – Strengthen or create a brand using a domain e.g. Hotels.com

SEO benefits – You will rank higher for those keywords, I don’t think anyone will deny that. To put it another way you will get an “algorithmic relevancy boost in Google”

Sitelinks – Increased likelihood of getting sitelinks below your description further pushing your competitors down the search listings.

Type in traffic – |Some people type the domian into the address bar, especially if your domain is a .com or .co.uk.

Anchor text – More likely to get you keywords as the anchor text in the links to your site. Big SEO benefits.

Decreased adwords costs – Costs to advertise on Google adwords are reduced because your site is more relevant to the keywords you are bidding on.

Increased clickthrough rate on adwords – Users are more likely to click on your ads as they are more relevant. For example when looking for a kayak are you more likely to click on Kayak.com or FeelFree.com/Kayak?

It’s an investment -  Unlike spending money on adwords! Historically domains have increased in value over time as more and more domains get taken, and the internet grows. As the knowledge of the value domains have for SEO and SEM  increases, so will values.

Shut out competition -  Stop your competitors having the advantage that you have.

Increased creditability – A great domain has more  credibility. For example CreditCards.com has more credability than MonsterCreditCards.com

Increased click through rate – More bold writing on the search engine results page means more people will choose your listing in the search results.

Email – You can use your domain i.e. leo@mydomain.com (more professional)

Shorter domains – easier to say, easier to remember, looks better in print and easier to type on your mobile(a fast growing area).

Some Link building basics by Wiley Reynolds:

-Go for more links rather than fewer. You never know what may happen to those few links.

-How many outward links are on the page you are getting a link from? The fewer the better!

-Don’t get duped. Make sure the link you’ve got is followed and the page is indexed.

-Try to get the link anchor changed to your keywords.

-Find out the Page Rank of sites linking to competitors using a firefox add-on(I use SEO Link analysis) so you know who to target a link from.

Part 2 of Wiley Reynolds’ video on keyword research for SEO. In this video Wiley Reynolds highlights the difference in terms people might be searching for to find a product or service. Think about who might be typing that term into google. Is it a term that would be typed by someone who is looking to buy or just research, someone who knows about the area of interest or a newbie.

Keyword research for  SEO. Some key points:

-Start looking for what others are searching for not what you think people are searching for.

-Overture doesn’t discern between singular and plural.

-Start research broad.

-Use google trends to work out if the singular or plural is searched more.

Part 2 of 2. Wiley Reynolds continues to talk about optimizing search architecture.

Video from Wil Reynolds introducing how site architecture effects search engine optimization. A little dated but covers the basics well, so that mistakes aren’t made.

A short video by Wil Reynolds at the Affiliate summit about SEO basics. He quickly summerizes some basics do’s and don’ts, particularly highlighting:

Do’s

-Keyword Research(large scale)

-Use press releases to get links on authoratative sites

Don’ts

-Try to rank for single keywords

-Submit your site to every directory going

-Image alt tags have little SEO benefit

-Keyword meta tag has no SEO benefit. It also gives away to your competitors what keywords you are bidding on!

-Keyword density analysis